For moderate mileage runners, the GEL-Excite 4 shoe offers comfort and durability. Our signature Rearfoot and forefoot gel cushioning technology softens brisk impact, while our ahar outsole targets high-impact zones for increased resistance wear and tear.
In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase “Anima Sana In Corpore Sano,” which, when translated, expresses the ancient ideal of “A Sound Mind in a Sound Body.” Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.
Rearfoot GEL Cushioning System: Attenuates shock during impact phase and allows for a smooth transition to midstance.
Removable Sockliner: A sockliner which can be removed to accommodate a medical orthotic.
AHAR Outsole: Acronym for ASICS High Abrasion Rubber. Placed in critical areas of the outsole for exceptional durability.